Résumé | Jelani Addams Rosa

Professional Experience

Lead Copywriter | February 2025 - Present

Lead product and campaign messaging across launches, shaping how products are positioned and understood across consumer touchpoints
Partner cross-functionally with marketing, brand, and creative to develop integrated campaigns that drive awareness, engagement, and conversion
Translate product benefits, ingredient education, and clinical positioning into clear, culturally relevant storytelling
Oversee end-to-end copy across digital, print, OOH, packaging, and e-commerce, ensuring consistency and impact across the customer journey
Concept and write campaign scripts, taglines, and social-first content that strengthen brand voice and deepen audience connection

Lead Copywriter & Content Strategist | December 2023 - September 2025

Owned and evolved brand voice across platforms, strengthening positioning and cultural relevance
Developed thought leadership, editorial content, and messaging frameworks to support brand initiatives and partnerships
Collaborated with PR, brand, and external partners to amplify key moments and expand reach across media and community channels
Translated complex cultural and industry topics into accessible, engaging narratives for diverse audiences

SEO Copywriter | April 2023 - June 2025

Developed high-performing, search-informed product and editorial content across a portfolio of global beauty brands, including Prada Beauty, IT Cosmetics, Maison Margiela, Mugler, Valentino Beauty, Ralph Lauren, Viktor&Rolf, YSL, and Youth To The People
Increased traffic to product and landing pages by up to 400% through data-driven content strategy and optimization
Partnered with cross-functional teams to improve discoverability, align messaging with product positioning, and enhance the digital customer journey
Leveraged performance data to continuously refine messaging and content strategy

Impact Copywriter | June 2022 - March 2023

Led storytelling for brand initiatives, including the annual impact report and educational content across digital platforms
Edited and refined scripts for original video content, translating complex topics into engaging, digestible narratives
Managed content publishing and optimization across web and social channels

Senior Content Manager | September 2019 - August 2022

Led a cross-functional content team, managing and mentoring junior and associate content managers, freelance writers, and developers to deliver high-quality, on-brand content at scale
Owned end-to-end content strategy and execution for major clients including Hair.com and Carol’s Daughter, driving organic traffic growth of up to 404% and 300%, respectively
Directed editorial planning and content development, translating business goals and performance data into actionable strategies that improved engagement and search visibility
Acted as the primary point of contact for clients and internal stakeholders, presenting performance insights, managing feedback, and ensuring alignment across teams
Established workflows, quality standards, and best practices to streamline production and maintain consistency across large content ecosystems

Content Manager | June 2017-August 2019

Played a key role in launching and scaling Hair.com, overseeing content production and contributing to a 150% increase in unique views within the first year
Managed day-to-day editorial operations, including assigning, editing, and approving content while balancing multiple priorities and deadlines
Supervised and guided freelance contributors, ensuring adherence to brand voice, SEO strategy, and editorial standards
Partnered with cross-functional teams (SEO, design, development) to execute integrated content strategies aligned with business objectives
Contributed to new business pitches and RFPs, helping secure and grow client partnerships

Staff Editor | November 2015 - January 2017

Pop Culture Writer | December 2013 - October 2015

Digital Writer and Social Media Assistant | September 2012 - November 2013

SUNY College | Old Westbury, NY